I already
stated my opinion on
targeted traffic and
how important niche markets
are for small businesses. However I think this topic is
so important that I will dedicate this page to niche markets
and affiliate programs that are focusing on these niche
markets.
Let's put
a definition for niche markets and
niche market advertising strategies in place
so we don't loose sight on what I'm talking about. A niche
market is a market specially for people with a very narrow
and defined interest. The Parrot Head Club (Jimmy Buffet's
fan club) is an example. First of all you need to know who
Jimmy Buffet is. Living in Florida this is public knowledge.
Second these people will buy anything that is remotely related
to Jimmy Buffet.
Now that's
a niche market. Very narrow and a possibility of a high
conversion ratio if you keep your advertising efforts focused
on the niche market. Finding
a niche market and monetizing
on a niche market are two separate things.
You are
selling old records from Jimmy Buffet. You found the Parrot
Head Club, Great! Now you set up an advertising campaign
addressing all music
lovers. Well, you just blew the opportunity in monetizing
the niche market. Yes you mentioned Jimmy Buffet in the
ad. This doesn't stop people from clicking on your paid
per click ad to find out who Jimmy Buffet is. Chances are
that they are leaving your site with no purchase.
I'm not
saying that you won't make any sales, but the cost per sale
will be way too high to make a profit. If you're lucky you
break even. Didn't we start our own business to make money?
So, stay focused and work your niche market all the way.
Here
are my favorite niche market affiliate programs.
SearchFeast
Jeff Mulligan
did a great job in creating a search portal for
ClickBank
to address niche markets like
-
Real
Estate
-
Automotive
-
Health
-
Finance
-
Music
-
Auction
-
Romance
This service
is free and it allows you to capitalize on visitors you
would have lost before. Let's say you're advertising a real
estate book. You get a visitor, but he/she decided that
this isn't the book they're looking for. The visitor leaves
and you don't get a chance to follow up.
With Jeff's
service you will place an exit popup on you web site and
when the visitor leaves your site the popup presents a search
engine like window that allows to search and browse real
estate related products. If the before lost visitor finds
what he/she were looking for, bingo -
you get the commission.
Click here to sign up
for this amazing free service.
SiteSell
Ken Evoy
create a web hosting / web service / web design / web development
company that emphasizes completely on the concept of
niche market marketing.
Ken's philosophy
is that you should give the search engines what they want
and they want content rich theme
oriented web sites that are specifically targeted.
Ken also believes that sooner or later this would be the
only way to achieve high rankings in the search engines.
All the
little tricks webmasters are using to push their rankings
will be useless or too expensive to maintain. If you take
a closer look at my web site, you will notice that every
page is keyword optimized and the whole web site follows
the same theme. Every time I create a new web site I try
to optimize the theme concept even more. So far I'm pleased
with the results.
It would
be too overwhelming to go into detail about this amazing
company and its products. Please
click here
to read a little bit more about the products or download
Ken's free masters courses from my
free eBook
library.
Click here to take a
look at Ken's affiliate program.
Dish Satellite TV
The Dish
Satellite Network affiliate program is offered through VMC
Satellite Systems. They have an offline, phone based order
system and it’s free. This is a great program. It absolutely
costs you nothing and you get the opportunity to receive
up to $50 - $100 per sale.
They offer
marketing material with your personal promotion code and
if somebody orders the system you get the commission. Just
print their flyers using your own printer or a copy shop.
Invite your friends to join you in your new business and
you will create a nice sales force that will produce some
nice profits for you and your friends.
Then you
walk around your neighborhood and/or your community and
hand out these flyers. If you don’t want to hand out the
flyers yourself, the
US Postal Service offers
a great service. For a small fee they actually print and
deliver the flyers to targeted addresses directly into prospect
customer’s mailbox.
Click here to take a
look at this great affiliate program.
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